Selina Advance
Upgrading the brand for greater impact

Selina Finance came to us to create a new brand voice and to find a platform that would streamline and clarify their offer.


We began by writing a manifesto that captured the opportunity Selina was offering for people to improve their lifestyles much sooner that they thought they could.


Based on the manifesto messaging and new tone of voice, the entire website was rewritten.


Together with our partner, TokyoCalm, the original ‘Selina Finance’ logo was updated to Selina Advance and a whole new set of brand guidelines were created, covering typeface. colours, imagery etc.

Original logo

New logo


A press ad supporting the launch ran in broadsheet newspapers.

Direct Mail

Mailpack introducing the HELOC in more detail


Give us a shout

We’ve worked with every kind of client from FMCG to B2B, from the highly technical to the everyday. We love getting our teeth into new brands and helping to update older ones.
Let’s chat about how we can help you find your brand voice.


Brand Voice Agency is a trading name of Chapelseat Comms Ltd. Registered in England No. 8268219. VAT no. 164375203