Selina Advance Upgrading the brand for greater impact
Selina Finance came to us to create a new brand voice and to find a platform that would streamline and clarify their offer.
We began by writing a manifesto that captured the opportunity Selina was offering for people to improve their lifestyles much sooner that they thought they could.
Upgrade your lifestyle, sooner
Selina Advance – dedicated to homeowners who’ve worked hard to build up equity in their home. A new way to advance your lifestyle and get the things you want and deserve. Upgrade your car, your home, your children’s education – or whatever you choose – sooner.
How? A Home Equity Line Of Credit (HELOC) secured against the equity you’ve built up. Much lower interest rates than a loan (representative APRC of 4.95%). Take what you need, when you need it. You won’t be charged interest on the rest.
Based on the manifesto messaging and new tone of voice, the entire website was rewritten.
We’ve worked with every kind of client from FMCG to B2B, from the highly technical to the everyday. We love getting our teeth into new brands and helping to update older ones. Let’s chat about how we can help you find your brand voice.