Brand Voice Agency

Find your voice

How a brand speaks is as important as how it looks.
OUR SERVICES
About

Articulate your brand voice at a fraction of the cost of most consultancies.

Brand Voice Agency is a collective of senior copywriters and marketing strategists,
skilled in creating the voice of a brand from scratch or as an evolution.

Find your brand’s voice

Find your brand’s voice

We articulate your brand’s offering and personality via:

– Manifesto paragraphs & headlines
– Brand platform ideas
– Communications that build on them

Because we’re senior and experienced, we get it right faster, saving you time and money.

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Flat pricing structure

Flat pricing structure

What should your brand language cost? Well, how long is a piece of string? You can easily spend tens of thousands, depending on the type of agency or consultancy you choose. Our flat pricing can save you a lot – even compared to the day rate costs of an in-house writer or contractor.

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Get started today

Get started today

Why spend months sourcing talent? Our experienced people have the knowhow to get the projects that matter to you off the ground quickly.

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"WE FOUND OUR BRAND VOICE QUICKLY WITHOUT THE EXPENSE OF A BIG AGENCY"

HARRY JAMES – CO-FOUNDER, TED'S HEALTH
services

Our range of services

Everything you need to differentiate your brand language.

services
About
clients
Core service

Core service

Covers the basic toolkit every brand needs to articulate its language and tone of voice:
– Manifesto writing
– Straplines/ slogans
– Headlines

What does that looks like?
To show you, we’ve written a brand language exploration document for our own brand.
(Click below to view).

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Strategy

Strategy

If you haven’t covered this part of the process, we can begin with:
– Brand strategy
– Audience research
– Proposition testing

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Customer-facing communications

Customer-facing communications

Once the brand language is established, we’re happy to stay on board to roll it out, e.g.
– Website text
– Emails
– Advertising – social, digital, press, TV, video
– Literature – brochures etc.

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pricing

Flat pricing

Our pricing is very straightforward

We offer our Core Service at £2000/week + VAT.

There’s no minimum number of weeks, and there are no additional fees.
Working with senior, experienced people means we’re more likely to get it right first time.
You can cancel anytime if you’re unhappy.
We work closely with you as an extension of your team.
Readily available via phone, email, Slack, Zoom, Teams, Google Meet – whatever suits you.

We’re also happy to quote on Strategy and Customer-facing comms, based on your brief.

pricing
clients
core service

Example brand language document

(In other words, what do you get for £2,000?)

As you’d expect, the work we do for our clients is covered by NDAs. So, to show you what kind of output you could expect after one week, we wrote a language document for our own brand. It features a choice of manifestos, a range of headlines, divided into messaging options, straplines and initial TOV guidance. Some of our clients are happy to stop at this point, select a manifesto & strapline and use some of the headlines. Others choose to continue the process, narrowing down on one area and exploring it further.

core service
0

Only commit to one
working week at a time

0000

Cost per week

000

Experienced people get it right, faster

Discover your brand voice

Not a breathtaking invoice


BRAND VOICE AGENCY
testimonials

WHAT OUR CLIENTS SAY

Just a few of the comments from our satisfied clients.

testimonials
why

Why do you need a manifesto?

Your manifesto should be a distillation of all the things that make you, you. A place to express your unique personality, offering and core service. A celebration, a call to arms and a proud flag to fly.

What’s its purpose?
Its purpose is to provide a resource of phrases that can and should inform all communications from your brand. After all, in a business, it can sometimes feel like the left arm doesn’t know what the right is doing, e.g. your brand voice on LinkedIn is totally different to your advertising voice.

How do you use it?
Anyone who writes on behalf of the brand, from emails and site copy to advertising and PR, can dip in to find the agreed and ideal way your offering is expressed. This ensures brand tone of voice consistency and clarity in the marketplace. You can use the whole paragraph or just a sentence. This is your brand essence and no one else’s and it’s here to remind you – and the world – why your brand is different and better.

why
who

Graham Pugh, Founder

Graham is a highly experienced copywriter who has spent over 30 years working in advertising and marketing, on both the agency and client sides. After being asked to develop brand language for many clients from The National Trust to Help for Heroes, Waitrose to Not On The High Street, he set up Brand Voice Agency. Exploiting Graham’s enviable black book of contacts and affiliates, Brand Voice is able to to service clients more cost effectively, with a flat fee and specialist focus lacking in most agencies.

Graham
Graham

Graham Pugh

Founder

who
testimonials

Some of the clients we’ve worked with prior to Brand Voice Agency

testimonials
consumer comms
Manifesto in Action I

Help for Heroes

Example of a manifesto adapted into a TV commercial/video asset.

"The Force for Good"

After writing a manifesto around the positioning idea of ‘The Force For Good’, the client asked us to adapt the text into a 60 second and 30 second TV commercial.

consumer comms
consumer comms
Manifesto in Action II

The National Trust

Example of a manifesto adapted into a press ad.

"Keeping our stories alive"

After writing a manifesto around the idea of ‘Keeping our stories alive’ we were asked by the client to adapt this text into a shorter press ad, launching the campaign which went on to feature individual National Trust properties.

The above manifesto adaptation was followed by a series of 33 ads for individual properties.

consumer comms

Need design?

We recommend our trusted partners tokyo calm for brand identity (including logos), product design (including responsive ui & apps), scalable design systems, UX (including user research, sitemaps, user journeys, wireframe & prototyping), social media, email, ads, print (including promotional, packaging, clothing, etc.), business & presentations (including PPT & Keynote), motion graphics and WordPress websites.

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contact
contact

Give us a shout

We’ve worked with every kind of client from FMCG to B2B, from the highly technical to the everyday. We love getting our teeth into new brands and helping to update older ones.
Let’s chat about how we can help you find your brand voice.

contact

Brand Voice Agency is a trading name of Chapelseat Comms Ltd. Registered in England No. 8268219. VAT no. 164375203

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