Gloriosa
Fashioning a fashion marketplace
We created a luxury fashion marketplace brand from the ground up, starting with research and analysis,
though to brand platform and full brand guidelines.
The eventual platform ‘EMERGING LUXURY’ is a succinct summation of the brand promise to support luxury fashion beyond the mainstream, neatly expressed in our ’emerging’ logo design.
Manifesto
We wrote a manifesto that expresses Gloriosa’s mission to support emerging designers from around the world, not just the usual countries.
Explore the wider world of luxury
Style and fashion are about new ideas. Challenges to the status quo. New ways of thinking and fresh discoveries. But too often, in the world of luxury fashion, thinking is narrow. Gloriosa is on a mission to shake things up. To open minds to the possibilities of a wider world of luxury. To look beyond the usual, to the roads less travelled. To help you find fresh discoveries that express your individuality.
That’s why, as well as the big names in luxury fashion we’ll bring you designers who are hugely successful, but not necessarily in your region, and those who are undiscovered and emerging. It’s up to you. Do you just want to stick with the same narrow choice? Or are you ready to open your mind to an entire world of luxury fashion? The thrill of Gloriosa is when you discover new designers for yourself and designs that help you stand out in a world where all too often, people look and dress the same.
If you’re open to a new way of seeing luxury fashion, explore the wider world of luxury with Gloriosa..
Research & analysis
We analysed the marketplace and audience, exploring different positionings and setting out brand creation principles.
We then began to explore strategic platforms for Gloriosa.
Finally we identified the fundamental brand elements:
• Answering the seven brand questions
• Creating the ‘brand on a page’
• Identifying the tone
• Agreeing core values
7 Brand Questions
Brand on a Page
Core values
Tone of voice
Headline exploration
Web & Social Design
Packaging design
This project was created in collaboration with the hugely talented Sebastian Hartland.
Please click the link below to visit his site. (And hire him – he’s very good!)
