Not On The High Street
A story that began 18 years ago…
In 2005, Sophie Cornish and Holly Tucker had a great idea for a website. Holly ran ‘Your Local Fair’, a company that put on arts and craft fairs around the country. What if they made a website for all her registered businesses to sell their wares?
They had a name, ‘Pink Pear’ but knew it wasn’t right and came to us for help (‘us’ being Brand Voice Agency’s founder Graham, his strategist wife Caroline, and his creative partner Chris Walker).
We explored a range of names and at first rejected ‘Not On The High Street’ as being too negative and not explaining what the brand actually is.
Finally we realised it was perfect (thank god).
Identity
Once we had the name we created a logo that communicated the small scale, gifting proposition of Not On The High Street. A tag was the perfect expression.
Colours, branding and website design
We then recommended colours & typography, and produced a design template for the launch website.
The site today (personally I feel the current branding is generic and lacks quality cues.)
Advertising
We wrote advertising to establish the brand tone of voice, experimenting with the art direction to see what was the most effective look and feel.
Other branding
A cute idea for the wedding service
Seasonal campaigns
Fathers Day
Valentine’s Day catalogue
Hiring a new CMO
Recruitment ad for a new Chief Marketing Officer
