Newcross Healthcare
From brand voice to full marketing campaign

Newcross Healthcare asked us to help create a distinctive new voice for their brand.
Starting with an inspiring new manifesto, we went on to create a new identity, rewrite their website and make 11 videos.


The first thing we did was to explore brand language and tone of voice. We wrote a range of manifestos and headlines before settling on the one below, that everyone felt captured the spirit, passion and vision of Newcross.


Based on the manifesto messaging and new tone of voice, the entire website was rewritten.


Together with our partner, TokyoCalm, the original Newcross Healthcare logo was updated to a more vibrant colour, with its cross freed from the restrictive circle, a new ‘Poppins’ typeface was introduced and identities were created for the four new ‘Lines of Business’ sub-brands.

Original logo

New logo

Lines of Business


We created 11 videos in total. Eight were scripted: two launch videos (one aimed at clients and the public, one at healthcare workers), four for the ‘lines of business’ sub brands, one for the HealthForceGo app that connects workers and clients, and another promoting Newcross’s commitment to be the sector’s learning partner for life.
We also planned and edited three unscripted, interview-based films.

One of two videos featuring the voices of healthcare workers across the country. The video at the top of the page is aimed at clients and the public; this one at healthcare workers themselves.

The most essential resource Newcross provide is people. This video for Newcross HealthForce is one of four ‘Lines of Business’ videos we created.

One of three unscripted videos. We interviewed people working across different parts of the business asking them, ‘What have been the key moments in your career?’.

Newcross YourLife is all about supporting people with life-limiting conditions to live as independently as possible.

Newcross YourCare provides care for people with serious conditions, in the comfort of their own homes

NewCross HomeClinic provides the kind of clinical professionals people normally only seen at an outpatients clinic, at their home.

Newcross Healthcare are committed to being the sector’s learning partner for life.

We asked healthcare professionals what made them first want to work in care.

What would healthcare professionals say to someone considering a career in care?


Give us a shout

We’ve worked with every kind of client from FMCG to B2B, from the highly technical to the everyday. We love getting our teeth into new brands and helping to update older ones.
Let’s chat about how we can help you find your brand voice.


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