Morgan McKinley
Helping their brand voice go beyond

Via the rather wonderful Ringers agency in Dublin, we were asked to help their client Morgan McKinley develop a set of distinctive brand guidelines based around the core thought ‘Go Beyond’.
Ringers created the design guide and we wrote a thorough, belt and braces guide to Morgan McKinley’s brand voice.

Manifesto

This was the first piece we wrote, to set the tone and attitude for all work

Go beyond

Two words that are easy to say but much harder to live by.
Going beyond is a mindset. Proof of your hunger to exceed
expectations. Your human edge.
Our reputation is built on recruitment, but we’ve always been committed to going
beyond. At our core is an understanding and appreciation of people and what makes
them tick, built over three decades.
While every business and career is unique, we’re all driven by a desire to evolve and
find our best shape for the challenges of tomorrow.
At Morgan McKinley we share your worries, your aspirations, your dreams. And as
your needs change, we change too.
It’s time to realise your ambitions. To exceed your expectations and go further than
you ever thought possible. Let us help you go beyond.

Brand Guidelines

The guidelines cover everything from the fundamental tone of voice, to how to write an email,
embracing diversity and Inclusion, to grammar, to job ads.
The result is 157 pages that set Morgan McKinley apart and give the brand a distinct and very ownable identity across the world.

Website

Based on the brand guidelines the website was completely rewritten.

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Give us a shout

We’ve worked with every kind of client from FMCG to B2B, from the highly technical to the everyday. We love getting our teeth into new brands and helping to update older ones.
Let’s chat about how we can help you find your brand voice.

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Brand Voice Agency is a trading name of Chapelseat Comms Ltd. Registered in England No. 8268219. VAT no. 164375203

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