Insightfully Coaching the language of a professional coaching service
Insightfully came to us to help refine their brand offer in language that reflected their unique approach
An inspiring (and insightful) client
Insightfully is the brainchild of Iyabosa “Bo” Irabor. Bo contacted Brand Voice Agency in October 2022 and we instantly fell in love with her approach to business and life. Her briefing was educational, inspiring and fascinating in equal measures. Bo is a black Scottish Nigerian American woman. She’s all of those things, and much, much more. What life has taught her is that the more authentic you can be in your career, and the more of your individual voice, culture, identity and experience you bring, the more satisfied you will be.
We set the tone and direction with an inspiring manifesto, highlighting Insightfully’s clear mission and approach to coaching, together with tone of voice guidance and a ‘do and don’t’ checklist
The personal is the professional
Compartmentalising. It’s something we all do. This is my work persona. / This is who I am with my friends and family. Of course, professionalism is important. But you’re still you, right? Or are you holding back? Are you ‘presenting’? Wearing a mask that you hope will help you blend in, look the part, be credible. Making yourself smaller to fit into a mould instead of standing tall and moulding the world around you. It’s exhausting.
At Insightfully, our belief is that it’s your differences that give you the advantage. Yes you need the skills, the qualifications, the experience. Yadda, yadda. On the other hand, finding a niche that doesn’t just pay the bills but that you LOVE? That takes personality.
Let us work with you to find out what makes you special, unique and unstoppable. We want to start the revolution in you. Help you sell a package that no one else can sell because it’s yours and yours alone. The question is, are you telling yourself, and others, the right story? Not fiction, but fact. Facts about your lived experience, your background, your family, your upbringing, your community, your values. Facts that make you, you. So that instead of trying to blend in, you bring something unique, special, proud and true.
We’ve helped people in tech, health, law, finance and in companies such as Gusto, Google, TIPCO, Twitter, Mozilla, Etsy, PayPal, IDEO, Slack, Figma, HP, and LinkedIn. All of them understood that the key to work satisfaction and success lay deep inside. Let us ignite your force within. Because the personal is the professional.
Based on the manifesto messaging and new tone of voice, the fabulous London Fatcat designed Insightfully’s stunning new site.
We’ve worked with every kind of client from FMCG to B2B, from the highly technical to the everyday. We love getting our teeth into new brands and helping to update older ones. Let’s chat about how we can help you find your brand voice.
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