BaByliss asked us to update the copy on their consumer and professional websites to make them more engaging, stylish and human.
We set the tone and direction with an inspiring manifesto, highlighting BaByliss’s strong credentials in innovation.
Style is all about innovation
Fashion never stands still. In clothes, in make up, in hair. Someone, somewhere is always innovating.
At BaByliss we want you to be able get the look you want when you want it. To look good, stay on-trend and feel great: with the minimum of effort or fuss. Using products you can utterly rely on. We listen to what you want and innovate to put it in your hands, fast. That could mean optimising heat distribution, applying cordless technology, or creating new tools to match the latest trends, or… who knows what’s next?.
Whether you’re a professional stylist or a home user you can trust us to blend a passion for fashion with engineering excellence. We’re here to provide high performance and reliable ease every time.
Style should always appear effortless. At BaByliss we keep our eyes and ears open, work hard and innovate relentlessly.
So you can stay stylish with ease.
Based on the manifesto messaging and new tone of voice, both websites (Consumer & Pro) were completely rewritten.
We’ve worked with every kind of client from FMCG to B2B, from the highly technical to the everyday. We love getting our teeth into new brands and helping to update older ones.
Let’s chat about how we can help you find your brand voice.
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