The Business Process Outsourcing people who outsourced their web copy to us

After creating Morgan McKinley’s brand guidelines and writing the website for their management consultancy Org, we were asked to update the website for another of their brands, Abtran. An Irish success story that’s going gangbusters across the globe as a BPO – a type of management consultancy focused on helping clients streamline their processes for maximum efficiency. Our role was to develop a tone of voice and roll it out across the new site’s Homepage and About sections, as well as researching and writing eight detailed Case Studies, a Services pages and an Industries page.


This page has to very quickly establish Abtran’s proposition, personality and purpose.

Big numbers demonstrate the impact Abtran has on their clients’ businesses.

Case studies

Putting together eight detailed case studies entailed interviewing subject matter experts worldwide. These sessions were written up as detailed notes and then boiled down into concise and impactful stories that follow a common structure.


We held one-to-one sessions with senior stakeholders to find out about Abtran’s five core services.


We wrote introductions to the specialisms Abtran offers in six industry sectors: Energy & Utilities, Government & Education, Telecoms, Media & Technology, Health, Financial Services, and Transport.


Give us a shout

We’ve worked with every kind of client from FMCG to B2B, from the highly technical to the everyday. We love getting our teeth into new brands and helping to update older ones.
Let’s chat about how we can help you find your brand voice.


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