Why do you need a manifesto?
Your manifesto should be a distillation of all the things that make you, you. A place to express your unique personality, offering and core service. A celebration, a call to arms and a proud flag to fly.
What’s its purpose?
Its purpose is to provide a resource of phrases that can and should inform all communications from your brand. After all, in a business, it can sometimes feel like the left arm doesn’t know what the right is doing, e.g. your brand voice on LinkedIn is totally different to your advertising voice.
How do you use it?
Anyone who writes on behalf of the brand, from emails and site copy to advertising and PR, can dip in to find the agreed and ideal way your offering is expressed. This ensures brand tone of voice consistency and clarity in the marketplace. You can use the whole paragraph or just a sentence. This is your brand essence and no one else’s and it’s here to remind you – and the world – why your brand is different and better.
Example manifesto
To answer the question, ‘Why do you need a manifesto?’ we wrote our own.