A professional approach
to professional services
Brand Voice Agency have worked with a range of professional services clients from management consultancy to AI, recruitment to software.
Find out how we can help your professional services brand cut through to your audience.
"WE WERE SO HAPPY WITH THE WORK BRAND VOICE AGENCY CREATED FOR MORGAN MCKINLEY THAT WE ASKED THEM TO HELP WITH TONE OF VOICE AND WRITING FOR OUR OTHER TWO BRANDS."
Finding the emotional heart
We never forget we’re talking to people
Professional services can be complex, but once we’ve taken the time to understand them we explain and sell the benefits in human language, not jargon. Tapping into the emotions that lie beneath purchasing decisions.
Latest professional services case studies
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We take a detailed and thorough approach, interviewing stakeholders across the business to gain a full understanding of every facet.
Our work covers websites, brand guidelines and customer communications
Other clients
Understanding
At Brand Voice Agency, we very quickly get under the skin of your brand and messaging to produce distinctive communications that help you stand out, without you spending too much of your valuable time explaining it to us.
We can handle comms for the most technical professional services products with diligence and attention to fine detail. Nothing fazes us and there’s very little we haven’t seen.
Experience
Talk to people who understand the professional services market. Who have most likely seen challenges similar to yours before, and are able to quickly grasp the details of your particular business and product.
Why hire junior people when you can get there quicker with grownups?
Speed
Because we’re more experienced and able to get it quicker, you can get your messaging to market faster.
Whether you need to uncover your distinctive brand voice or develop advertising, a website or a social media presence, why wait? Connect to a more efficient way of doing things today.
Learn MoreOur range of core services
Everything you need to differentiate your brand language.
Basic toolkit
Covers the basic toolkit every brand needs to articulate its language and tone of voice:
– Manifesto writing
– Straplines/ slogans
– Headlines
What does that looks like?
To show you, we’ve written a brand language exploration document for our own brand.
(See below).
Strategy
If you haven’t covered this part of the process, we can begin with:
– Brand strategy
– Audience research
– Proposition testing
Customer-facing communications
Once the brand language is established, we’re happy to stay on board to roll it out, e.g.
– Website text
– Emails
– Advertising – social, digital, press, TV, video
– Literature – brochures etc.
Example brand language document
(In other words, what do you get for £7,500?)
As you’d expect, the work we do for our clients is covered by NDAs. So, to show you what kind of output you could expect after one week, we wrote a language document for our own brand. It features a choice of manifestos, a range of headlines, divided into messaging options, straplines and initial TOV guidance. Some of our clients are happy to stop at this point, select a manifesto & strapline and use some of the headlines. Others choose to continue the process, narrowing down on one area and exploring it further.
WHAT OUR CLIENTS SAY
Just a few of the comments from our satisfied clients.
“We were so happy with the work Brand Voice Agency created for Morgan McKinley that we asked them to help with tone of voice and writing for our other two brands, Org and Abtran. They have a knack for distilling complex subjects into compelling stories and work very efficiently to provide consistent quality against tight deadlines.”
“Brand Voice were instrumental in helping Datasparq develop a distinct personality in a market where brands are quite samey. They were great at simplifying and shortening our messaging to make complex technical subjects straightforward for non-insiders to understand, ensuring we’re always clear, direct and approachable.”
“Having seen how Brand Voice helped one of our own clients, we brought them in to help Trigg develop a distinct offering in a complex B2B market, where brands struggle to differentiate themselves. The result was a clear and ownable tone of voice that helps us easily explain what makes us different and rallies our team behind a motivating and impactful personality.”
“Brand Voice Agency understand the needs of the business and come up with incisive strategic and creative thinking. They have helped us to deliver a great new campaign and worked very swiftly and efficiently. They are also great fun to work with! I highly recommend working with Brand Voice Agency.”
“Brand Voice Agency were key to us finding our brand voice quickly, helpfully, and without the process and expense of a big agency. We’ve got a great foundation in place now to build the Ted’s Health brand.”
“Brand Voice Agency have been an absolute pleasure to work with. Their copy has transformed a tired and disjointed health brand into one which is distinct, vibrant, and recognisable. We cannot thank them enough!”
“We got Brand Voice in to help with an advertising campaign across ATL and digital campaigns for our peak season. They very quickly immersed themselves in our brand and came back with lots of great ideas. We were impressed with the quality and quantity of output we got and the speed in which it happened and all for a very reasonable cost.”
“Brand Voice helped us find a distinctive voice for our brand. We worked closely with them to align language with our brand platform and to roll it out to key touchpoints ensuring a consistent personality throughout. They worked fast and collaboratively to simplify, differentiate and connect with our our target audience, without the often convoluted process, egos or expense of a big agency.”
“Brand Voice are super-clever with words, and go the whole distance from precise to hilarious, which makes them a joy to work with. They’re also about the full creative picture – message, design, copy – as well as strategic and ambitious for the brand, challenging but sensitive to its subtleties and nuances.”
“Brand Voice are my go-to agency for brand language through to comms. I’ve known the founder, Graham for many years and have worked successfully with him on many projects from websites to DM, video to print ads, before my time here at Pigeonhole. If you want brand language that’s distinctive, readable, fast and infinitely useable, I have no hesitation in recommending you contact them.”
“Our new venture SparkHub had almost all the ingredients for launch: slick branding, pilot content and the right team to execute. But something was missing: a definitive tone of voice (TOV). We sought Brand Voice’s services and within a few short sessions we developed a solid TOV toolkit that will permeate our brand and form the razor sharp nucleus of strategic TOV development as we scale. Thanks BVA!”
