Financial services brand language
that genuinely connects with people
Brand Voice Agency offer unrivalled expertise in helping FS brands find their voice and produce communications that cut through.
Plug into deep experience, speed and expertise without the big agency overheads.
"WE WERE IMPRESSED WITH THE QUALITY AND QUANTITY OF OUTPUT
AND ALL FOR A VERY REASONABLE COST."
We get it
Speaking the language of financial services
Our people have deep experience in marketing financial services brands and products. We understand the language of complicated financial instruments while also understanding that even the most technical products benefit from an emotional hook.
Most importantly, we never forget we’re selling to people.
We’ve helped every kind of financial services brand,
from those needing to relate to consumers’ ‘tax stress’ to those introducing the Home Equity line of Credit.
Our Founder’s experience:
• 2010-11 Executive Creative Director of the specialist financial services agency TeamSpirit
• 2016 Established implanted agency, MVC inside Gain Capital to service three of their brands: City Index, Finspreads and Gain Affiliates
• 2019-21 Head of Creative & Communications at Neilson Financial Services, overseeing four direct-to-consumer life insurance brands
Latest FS case studies
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Clients prior to Brand Voice Agency
Experience
Talk to people steeped in the financial services market. Who have most likely seen challenges similar to yours before, and are able to quickly grasp the details of your particular business and product.
Why hire junior people when you can get there quicker with grownups?
Understanding
At Brand Voice Agency, we very quickly get under the skin of your brand and messaging to produce distinctive communications that help you stand out, without you spending too much of your valuable time explaining it to us.
We can handle comms for the simplest consumer products and detailed text for the most complex. Nothing fazes us and there’s very little we haven’t seen.
Speed
Because we’re more experienced and able to get it quicker, you can get your messaging to market faster.
Whether you need to uncover your distinctive brand voice or develop advertising, a website or a social media presence, why wait? Connect to a more efficient way of doing things today.
Learn MoreOur range of core services
Everything you need to differentiate your brand language.
Basic toolkit
Covers the basic toolkit every brand needs to articulate its language and tone of voice:
– Manifesto writing
– Straplines/ slogans
– Headlines
What does that looks like?
To show you, we’ve written a brand language exploration document for our own brand.
(See Core Services page.)
Strategy
If you haven’t covered this part of the process, we can begin with:
– Brand strategy
– Audience research
– Proposition testing
Customer-facing communications
Once the brand language is established, we’re happy to stay on board to roll it out, e.g.
– Website text
– Emails
– Advertising – social, digital, press, TV, video
– Literature – brochures etc.
WHAT OUR CLIENTS SAY
Just a few of the comments from our satisfied clients.
“We got Brand Voice in to help with an advertising campaign across ATL and digital campaigns for our peak season. They very quickly immersed themselves in our brand and came back with lots of great ideas. We were impressed with the quality and quantity of output we got and the speed in which it happened and all for a very reasonable cost.”
“Brand Voice helped us find a distinctive voice for our brand. We worked closely with them to align language with our brand platform and to roll it out to key touchpoints ensuring a consistent personality throughout. They worked fast and collaboratively to simplify, differentiate and connect with our our target audience, without the often convoluted process, egos or expense of a big agency.”
“We were so happy with the work Brand Voice Agency created for Morgan McKinley that we asked them to help with tone of voice and writing for our other two brands, Org and Abtran. They have a knack for distilling complex subjects into compelling stories and work very efficiently to provide consistent quality against tight deadlines.”
“Brand Voice Agency understand the needs of the business and come up with incisive strategic and creative thinking. They have helped us to deliver a great new campaign and worked very swiftly and efficiently. They are also great fun to work with! I highly recommend working with Brand Voice Agency.”
“Brand Voice Agency have been an absolute pleasure to work with. Their copy has transformed a tired and disjointed health brand into one which is distinct, vibrant, and recognisable. We cannot thank them enough!”
“Brand Voice are super-clever with words, and go the whole distance from precise to hilarious, which makes them a joy to work with. They’re also about the full creative picture – message, design, copy – as well as strategic and ambitious for the brand, challenging but sensitive to its subtleties and nuances.”
“Brand Voice Agency were key to us finding our brand voice quickly, helpfully, and without the process and expense of a big agency. We’ve got a great foundation in place now to build the Ted’s Health brand.”
“Brand Voice are my go-to agency for brand language through to comms. I’ve known the founder, Graham for many years and have worked successfully with him on many projects from websites to DM, video to print ads, before my time here at Pigeonhole. If you want brand language that’s distinctive, readable, fast and infinitely useable, I have no hesitation in recommending you contact them.”
“Our new venture SparkHub had almost all the ingredients for launch: slick branding, pilot content and the right team to execute. But something was missing: a definitive tone of voice (TOV). We sought Brand Voice’s services and within a few short sessions we developed a solid TOV toolkit that will permeate our brand and form the razor sharp nucleus of strategic TOV development as we scale. Thanks BVA!”
“Brand Voice were instrumental in helping Datasparq develop a distinct personality in a market where brands are quite samey. They were great at simplifying and shortening our messaging to make complex technical subjects straightforward for non-insiders to understand, ensuring we’re always clear, direct and approachable.”
“Having seen how Brand Voice helped one of our own clients, we brought them in to help Trigg develop a distinct offering in a complex B2B market, where brands struggle to differentiate themselves. The result was a clear and ownable tone of voice that helps us easily explain what makes us different and rallies our team behind a motivating and impactful personality.”
