Core services
Our core services provide everything you need to express your distinctive brand voice to the world.
This is our heartland and the very definition of a brand voice agency.
Using our core services you can find a voice that not only feels like ‘you’ but sets you apart.
One that allows you to have your own take on generic claims while letting your uniqueness shine. That means being aware of what your competitors are saying, but not replicating it. Flagging up the service you offer and the category you belong to, but not slavishly following a set of imagined rules set by the brand leader. After all, the way you describe your business, the services or products you offer, the way you interact on social media, how you write press releases – they all add up to a personality. But all too often they add up to a lack of personality.
Unless you’ve put a lot of thought into the way you write and speak, your brand may be flavourless, generic, unmemorable.
Brand Voice Agency’s core service is here to help you avoid the pitfalls. Brand voice is what we do.
It’s our passion, our area of expertise and our living.
We’re here to help you stand out in a busy world, with a way of speaking that fits comfortably with the products or services you offer.
Brand Voice
Strategy
Example Brand Voice Options document
(In other words, what kind of deliverable do you get from our Core Services?)
As you’d expect, the work we do for our clients is covered by NDAs. So, to show you what kind of output you could expect, we wrote Brand Voice Options for our own brand. It features a choice of manifestos, and a range of headlines, straplines and initial TOV guidance. The idea is to give you a choice before settling on one organising thought, that runs through everything your organisation communicates like the words in a stick of Blackpool rock.
