How a brand speaks
is as important as how it looks
Knowing where to find experienced professionals makes your life easier and the whole process faster.
Brand Voice Agency is a collective of senior copywriters, designers and marketing strategists,
skilled in creating the voice and identity of a brand from scratch or as an evolution.
"WE WERE IMPRESSED WITH THE QUALITY AND QUANTITY OF OUTPUT
AND ALL FOR A VERY REASONABLE COST."
Find your brand’s voice
We articulate your brand’s offering and personality via:
– Manifesto paragraphs & headlines
– Brand platform ideas
– Communications that build on them
Because we’re senior and experienced, we get it right faster, saving you time and money.
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Flat pricing structure
What should your brand language cost? Well, how long is a piece of string? You can easily spend tens of thousands, depending on the type of agency or consultancy you choose. Our flat pricing can save you a lot – even compared to the day rate costs of an in-house writer or contractor.
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Get started today
Why spend months sourcing talent? Our experienced people have the knowhow to get the projects that matter to you off the ground quickly.
Learn MoreOur range of core services
Everything you need to differentiate your brand language.
Basic toolkit
Covers the basic toolkit every brand needs to articulate its language and tone of voice:
– Manifesto writing
– Straplines/ slogans
– Headlines
What does that looks like?
To show you, we’ve written a brand language exploration document for our own brand.
(Click below to view).
Strategy
If you haven’t covered this part of the process, we can begin with:
– Brand strategy
– Audience research
– Proposition testing
Customer-facing communications
Once the brand language is established, we’re happy to stay on board to roll it out, e.g.
– Website text
– Emails
– Advertising – social, digital, press, TV, video
– Literature – brochures etc.
Flat pricing
Our pricing is very straightforward
We offer our Core Service (uncovering brand language, manifesto writing, TOV guidance) at £4000+VAT.
We also offer ongoing marketing and advertising support (writing websites, advertising, video scripts etc.).
There are no additional fees.
Working with senior, experienced people means we’re more likely to get it right first time.
You can cancel anytime if you’re unhappy.
We work closely with you as an extension of your team.
Readily available via phone, email, Slack, Zoom, Teams, Google Meet – whatever suits you.
We’re also happy to quote on strategy, customer profiling and proposition exploration, based on your brief.
Example brand language document
(In other words, what do you get for £7,500?)
As you’d expect, the work we do for our clients is covered by NDAs. So, to show you what kind of output you could expect after one week, we wrote a language document for our own brand. It features a choice of manifestos, a range of headlines, divided into messaging options, straplines and initial TOV guidance. Some of our clients are happy to stop at this point, select a manifesto & strapline and use some of the headlines. Others choose to continue the process, narrowing down on one area and exploring it further.
WHAT OUR CLIENTS SAY
Just a few of the comments from our satisfied clients.
“We got Brand Voice in to help with an advertising campaign across ATL and digital campaigns for our peak season. They very quickly immersed themselves in our brand and came back with lots of great ideas. We were impressed with the quality and quantity of output we got and the speed in which it happened and all for a very reasonable cost.”
“We were so happy with the work Brand Voice Agency created for Morgan McKinley that we asked them to help with tone of voice and writing for our other two brands, Org and Abtran. They have a knack for distilling complex subjects into compelling stories and work very efficiently to provide consistent quality against tight deadlines.”
“Brand Voice Agency understand the needs of the business and come up with incisive strategic and creative thinking. They have helped us to deliver a great new campaign and worked very swiftly and efficiently. They are also great fun to work with! I highly recommend working with Brand Voice Agency.”
“Brand Voice Agency have been an absolute pleasure to work with. Their copy has transformed a tired and disjointed health brand into one which is distinct, vibrant, and recognisable. We cannot thank them enough!”
“Brand Voice are super-clever with words, and go the whole distance from precise to hilarious, which makes them a joy to work with. They’re also about the full creative picture – message, design, copy – as well as strategic and ambitious for the brand, challenging but sensitive to its subtleties and nuances.”
“Brand Voice helped us find a distinctive voice for our brand. We worked closely with them to align language with our brand platform and to roll it out to key touchpoints ensuring a consistent personality throughout. They worked fast and collaboratively to simplify, differentiate and connect with our our target audience, without the often convoluted process, egos or expense of a big agency.”
“Brand Voice Agency were key to us finding our brand voice quickly, helpfully, and without the process and expense of a big agency. We’ve got a great foundation in place now to build the Ted’s Health brand.”
“Brand Voice are my go-to agency for brand language through to comms. I’ve known the founder, Graham for many years and have worked successfully with him on many projects from websites to DM, video to print ads, before my time here at Pigeonhole. If you want brand language that’s distinctive, readable, fast and infinitely useable, I have no hesitation in recommending you contact them.”
“Our new venture SparkHub had almost all the ingredients for launch: slick branding, pilot content and the right team to execute. But something was missing: a definitive tone of voice (TOV). We sought Brand Voice’s services and within a few short sessions we developed a solid TOV toolkit that will permeate our brand and form the razor sharp nucleus of strategic TOV development as we scale. Thanks BVA!”
“Brand Voice were instrumental in helping Datasparq develop a distinct personality in a market where brands are quite samey. They were great at simplifying and shortening our messaging to make complex technical subjects straightforward for non-insiders to understand, ensuring we’re always clear, direct and approachable.”
“Having seen how Brand Voice helped one of our own clients, we brought them in to help Trigg develop a distinct offering in a complex B2B market, where brands struggle to differentiate themselves. The result was a clear and ownable tone of voice that helps us easily explain what makes us different and rallies our team behind a motivating and impactful personality.”
Click logo to view case study
Why do you need a manifesto?
Your manifesto should be a distillation of all the things that make you, you. A place to express your unique personality, offering and core service. A celebration, a call to arms and a proud flag to fly.
What’s its purpose?
Its purpose is to provide a resource of phrases that can and should inform all communications from your brand. After all, in a business, it can sometimes feel like the left arm doesn’t know what the right is doing, e.g. your brand voice on LinkedIn is totally different to your advertising voice.
How do you use it?
Anyone who writes on behalf of the brand, from emails and site copy to advertising and PR, can dip in to find the agreed and ideal way your offering is expressed. This ensures brand tone of voice consistency and clarity in the marketplace. You can use the whole paragraph or just a sentence. This is your brand essence and no one else’s and it’s here to remind you – and the world – why your brand is different and better.
Graham Pugh, Founder
Graham is a highly experienced strategist, copywriter & Executive Creative Director who has spent over 30 years working in advertising and marketing, on both the agency and client sides. After being asked to develop brand language for many clients from The National Trust to Help for Heroes, Waitrose to Not On The High Street, he set up Brand Voice Agency. Exploiting Graham’s enviable black book of contacts and affiliates, Brand Voice Agency is able to to work with clients more cost effectively, while his hands-on approach to words and ideas allows brands to access big agency thinking without big agency costs.
Graham Pugh
Founder
Associates
Brand Voice Agency matches the right talent with the right project to put together the ideal team to provide answers quickly, expertly, and to the highest quality.
We’re able to easily scale up and down as required.
Manifesto in Action I
Help for Heroes
Example of a manifesto adapted into a TV commercial/video asset.
"The Force for Good"
After writing a manifesto around the positioning idea of ‘The Force For Good’, the client asked us to adapt the text into a 60 second and 30 second TV commercial.
Manifesto in Action II
The National Trust
Example of a manifesto adapted into a press ad.
"Keeping our stories alive"
After writing a manifesto around the idea of ‘Keeping our stories alive’ we were asked by the client to adapt this text into a shorter press ad, launching the campaign which went on to feature individual National Trust properties.
The above manifesto adaptation was followed by a series of 33 ads for individual properties.
Not On The High Street
Click logo to see our Founder’s work for the brand since 2005.
Need design?
We recommend our trusted partners tokyo calm for brand identity (including logos), product design (including responsive ui & apps), scalable design systems, UX (including user research, sitemaps, user journeys, wireframe & prototyping), social media, email, ads, print (including promotional, packaging, clothing, etc.), business & presentations (including PPT & Keynote), motion graphics and WordPress websites.
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